And Here We Are
Way back when I launched my personal brand JAYSMERK on
Instagram, I had a solid vision in mind. Although it only started gaining recognition in 2018, many hours of dedication, commitment, and endless self-belief allowed for my brand to grow. In 2019 I then decided that streaming to Twitch would be a great way to express my personality and grow my audience even further.
By following my dreams and realising my love for content creation along the way, my social presence grew too – expanding to Tik Tok, Youtube, discord and Twitter. I have never given up on my dream and I have always believed in myself (even during the tough times). In-turn, the growth of my brand has continued to flourish across all of these platforms.
I also realised that by working hard to create an online voice I could do good by inspiring and motivating my loyal supporters. I try my best to not only spread the love but to also be an advocate for good, and encourage my community to always chase your dreams, stay fit and healthy in both body and mind, and understand that anything is possible if you just believe in yourself.
Why I decided to launch my own fitness programs?Â
My fitness journey started in 2019 when I left school and found my passion for working out in the gym. Back then, I was clueless about what I should do, as I'm sure we can all relate. I didn't know what exercises to do to achieve my fitness goals. This encouraged me to start my research on how I can transform my body and work towards my goals. Over the years I tried everything, from cardio to HIIT and eventually weight training.Â
Soon after picking up weights, I found my passion and I realised that this type of training was helping me transform my body and reach my fitness goals. The passion grew and so did the determination. Over the years I can confidently say I have managed to transform my body.Â
I then realised that in this journey of trial and error with a lot of research on the side, I wasn't alone. I wasn't the only one who started off, not knowing where to start. A light bulb then clicked in my head and I realised that I wanted to help other people who are just like me, with a place to start and a guide to help them achieve their fitness goals. This felt so natural for me as I always have had a passion for inspiring and helping others improve their quality of life through fitness and health.Â
So here we are, 4 years later, where I have put together what I feel is the best workout guide for you to grow your glutes, lower body, and upper body in the gym. This is my golden recipe as to how I managed to transform my body, whilst making sure my food intake was up to par.
Forming Real-Life Connections
The beauty of creating a successful following on different social media
platforms is that real-life connections are made. People with common goals, interests and likes find themselves automatically drawn into a community environment. There are now over 600Â 000 similar minded members where everyone forms a part of the JAYSMERK community.
Growth
Over the years I have managed to grow my community from scratch.
Currently there are hundreds of thousands of members who make up the JAYSMERK community and this continues to grow each day.
For me, the sky's the limit.
Our growth has been incredible which is why I felt the need to develop further offerings on things that are true to my beliefs.
So this is where it all started. As most of you know, my Instagram page is all about living a healthy lifestyle, daily fitness with results and of course, loads of BOOTY. If you’ve got it and worked hard at it, why not flaunt it – the results speak for themselves. I plan to use this platform to share my health and fitness programmes through both diet and exercise. I want to share this knowledge and make a difference to my
community.
Twitch - Living The Stream
Twitch is my streaming channel of choice. My goal on Twitch is to uplift those around me. I realised that streaming was not only a great way to grow my brand further, but gives followers an insight into the real me by really expressing my online personality. It also allows me to connect with my audience on a personal level – which I love to do.
Tik Tok
In 2020 I began playing around on Tik Tok. It was also a great platform for me to launch my first ever gaming video that quickly went viral. By continually posting relevant content to my page, my popularity and following grew at a substantial rate. This also opened up even more growth on my other platforms. Tik Tok is my platform that is not only relatable but where I am able to share factual content for both gamers and everyday people – who are just like me.